Designing information at the very basic level is what we should seek to achieve as graphic designers. The more words we use to describe something the better information we get about it. If the system is not self explanatory or is confusing it's likely to lose attention of a potential audience. Some people have a short attention span and tend to get diverted when there is a lot of information put forth while others seek for more elaborate explanation. So as a designer what would be the most ideal way to design information such that everyone is happy and satisfied. Should we as designers accept the conventions and work accordingly or as artists thinkin outside the box and come up with a novelty? Looking at the examples in the book most of the posters did make sense to me or atleast after the book explained it. We are here to make information visually interesting by creating confections regardless of what it is. Although most of us may just end up working 9-5 in front of the computer I really hope that the confections we create as an attempt to most probably sell a'product'be created for a good cause. We are the future of capitalism.